How is the raised ink printed onto your business card?
Thermographic raised printing is a unique technique that is traditionally used on business cards, letterheads and corporate stationery. Ink and powdered polymers are mixed, melted and then applied to a sheet of paper, the excess powder is then removed and the resin is hardened in a radiant oven attached to the printing press.
The result is impressive raised lettering, shapes or logos that you can feel when you run your finger over the ink on the card.
Modern uses for your thermographic business cards.
Thermo business cards are enjoying something of a renaissance, as companies look to add a touch of individuality to their branding and corporate identity. In some ways this is the precursor to 3D printing, delivering a tactile element to an otherwise flat design.
Contemporary design with raised printing.
The raised type effect on a printed business card is elegant and distinguished and is generally associated with more formal businesses or organisations; solicitors or financial advisers for example. But this thermography printing technique can be skilfully deployed in modern graphic design to highlight or accentuate the brand and style of the company.
By mixing full colour printing techniques with thermo, the fusion of these techniques results in both excellent and original business cards.