Printed Bookmarks have a Long History
In years gone by, this humble piece of rectangular card was a simple aid to keep your position within a book. Bookmarks were often made not of card but leather, silk or fabric and interestingly Queen Elizabeth I was one of the very first people to own one. So how can you use custom printed bookmarks as part of an effective modern marketing strategy?
Marketing with Bookmark Printing
People tend to develop sentimental attachments to bookmarks as they accompany the reader on their literary journey. Bookmarks tend to be helpful and creative rather than corporate, so it is better to use stylish typography and graphics along with your branding. This enhances the reader's enjoyment of the plot or storyline.
Self Publishing Authors use Bookmarks
For self-publishing authors, using bookmarks to promote your book and broaden your audience is a logical and effective tactic. The literary sector is the primary adopter of this advertising method, but the shelf life of a printed bookmark renders it a worthy marketing medium for many organisations.
Digital & Lithographic UK Bookmark Printers
We print your bookmarks in full colour using our state of the art digital and lithographic printing presses. This allows you to be adventurous with both the colours and photographs you use and push your sales strategy to the next chapter.