Promotional Guide for 2013: Part One

The New Year is now upon us and many businesses have already coordinated their marketing strategies for the next twelve months. From strategic door-drops of promotional leaflets and flyers, to sending out online newsletters and exclusive offers to mailing lists, each month will have a specific aim and will need a different approach to meet targets. This two-part guide outlines a basic suggestion for promotional activity in the first half of 2013 with major holidays noted and preparation for the future included.

What's Your Call To Action?

A call to action is a vital aspect of any marketing or promotional campaign. Defined in basic terms as an ‘objective which a company would like potential users to complete', a call to action provides focus to a certain area of a business, a way to measure success and a direction for customers.