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Ideas & Inspiration for your Leaflets
Printed Leaflets are a powerful medium
The leaflet is still relevant! Despite technological advances, customers need to know about your products and services to help them make informed decisions. Our most popular option is the A4 leaflet folded twice to DL size. Perfect for mailing to your customers and equally effective as handouts to the public.
Keep your leaflet design simple
When designing a leaflet, make sure you have thought about the content. A common mistake is to overcrowd the layout and try to say too much.
Effective use of leaflets for your business
Leaflets make great product guides, helping your customer to familiarise themselves with your business and get the best out of their purchases. Good quality colourful imagery and compelling typography, coupled with a well thought through layout can help to make your pamphlet more effective.
Leaflets for events and public spaces
Pamphlets and leaflets make a great marketing tool for special offers and face to face promotions in public spaces. Whilst we don't condone the activity of putting flyers on car windscreens, it is a tactic that works, or companies would simply not do it.
Case Study: ATS Euromaster
We were approached by ATS to help them increase sales and awareness for their retail centres through promotional print. They wanted the leaflets to be specific to each branch, as the range of services they offered varied between locations.
The additional goal was to keep the cost of printing down, despite having a high degree of personalisation to each leaflet they ordered. A solution was developed to fulfil their objectives and deliver an end-to-end leaflet template solution.
Promotional leaflet designs were created for the retail stores to order via the online portal. The data listing the services on offer at each branch was held within the web to print solution, automatically customising the leaflet design with the relevant branch information.
The end result was a highly localised marketing campaign with bespoke leaflet designs delivered on time to the branches UK wide. Digital printing of full colour leaflets, containing data driven content, a cutting edge solution!