Sending personalized greeting cards can be a fantastic way to show you mean business. It shows customers that you’ve made the effort whilst giving you a professional edge, and it’ll also put you at the forefront of their mind which can in itself be a fantastic boost to your company. You’ll be adding that...

Logo design in business flyers is an often neglected slice of the marketing chain which I’ve written about before. The reason I refer back to this subject again is because when a logo is badly designed it’s such a waste of space and funds. Projecting the right image, when conducting a printed A5 flyer...

If there’s one marketing tool that’s stood the test of time, it’s the flyer. It can be a fantastic way to get your message out there by targeting plenty of different people at the same time, and as is so often the way with direct marketing you only need to get a relatively small...

I’ve been in the printing business for a long time and the first question on most people’s mind before they begin planning their leaflet design is usually: ‘how many new customers will I get from this?’ Return of investment isn’t as straightforward as it used to be with the rise of the internet, so...

A bookmark can be a fantastic promotional tool for a whole range of businesses. E-readers may be gaining ground but there are still plenty of people out there that are sticking with tried and trusted paper, making bookmarks a highly desirable and practical commodity—give someone a well-designed and attractive bookmark and it could easily...