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A brochure will introduce your company to the reader and act as a base for your sales team to follow up. As with printed flyers, depending on what you want to use your brochure for, the copy will vary. Although I’m not a marketing consultant, from my many years experience in the flyer printing business, I have learnt there are some general points which are good to follow.
Whatever aim you have for your brochures and a5 flyers, you want to achieve the highest possible return on investment. Yet it’s amazing how many brochure and flyer templates I see where there has been so little thought on design. I though a few guidelines might help:
The front cover must win attention, otherwise there’s no point spending design time on the rest because no-one is going to go any further. A good tip is to appeal to the emotions, spell out the gain for the customer or write a provocative line or question. Keep your company name at the bottom of the front page of your brochure or double sided a5 flyer, and your logo on the back.
By all means introduce your company and products in your flyer design but you want your customers to be interested in what you have to sell so make sure you tell them. What do they gain, what is the main benefit? Will that satisfy their desires and needs, and how? Think of the where, what, when, why answers because these trigger emotions and emotions have far more pulling power than sticking to a logical, persuasive, tone.
You can mention benefits in flyer captions, headings, subheadings and bullets. Once you have the reader’s interest and they know you can solve their problem, you must then motivate them to take action.
You can do this by using compelling, enthusiastic words but also by top class flyer design, projecting a first class image to match. Keep text to a minimum and avoid jargon, questions which lead nowhere and clichés. Delete any mention of ‘we’, ‘I’ or telling them how great you are. Images are fine but don’t overdo these or you will hide your message.
Always mention your website address; there’s no need to pressure readers to buy but people tend to have short memory when reading brochures or door drop flyers. Tell them exactly what you want them to do, when and how and they will respect you for it. In the same way, keep to simplicity without mention of doubt, lots of choices or decisions to make.
Well, these are just some of the points I have learned, be great to hear any others you have…
wow…its awesome…great and creative designs.
Like the beautiful blog, thank you.
Excellent Tips! Thanks for sharing the information!
Nice post. Thanks
Grate work.
start learning online. You need Photoshop and illustrator softwares to kick-start your leanings. Once you get enough knowledge start building your own logo designs , Brochure Design etc. Because you’ll learn more while doing things practically. Hope this helps !
[...] amazing marketing tool…and so often neglected and its power lost. Whether in a printed leaflet, flyer or brochure, help it to work for [...]
[...] you design your brochure think ahead to your a5flyer design. The two documents are separate yet inseparable. Will they match? Both will reflect your image and [...]
This blog is really very inspiring and informative too. All the tips as provided in the blog are very helpful and also this blog is a perfect guide for brochure designers. Thanks for sharing such a nice post with us.
Thanks for sharing.The tips that are provided are very beneficial for us.
Im just wondering to know that the dips are very much beneficial for me for designing some flyers for my company. Thanks for this wonderful post.
I just added this feed to my bookmarks. I have to say, I very much enjoy reading your blogs. Keep it up!
Yes brochures create a persuasive picture of your corporation, its products and services. I really like your post. Thanks for sharing.