Printing

If you’ve got an important event coming up then sourcing the right invitations will be essential, but if you really want to make the right impression then personalised options will be the only way to go. Personalised invitations can be a fantastic way to really give yourself an edge, showing that you took the time to do things properly, being a far more successful enterprise than choosing generic options which anyone can get their hands on. Whether for business or personal use you should always make sure you’re giving that personal touch, ensuring you make the right impression no matter what.

Luckily, with the right printing service, you’ll be able to get printed invitations in any design imaginable. If you’ve got your own design ideas then you’ll be able to have them recreated in full colour glory, but it’s just as possible to choose a template if you need a bit of help. You’ll be in complete control and will be able to get your design tweaked where necessary to ensure you’re left with the invitations that can give you the edge you want, and if you’re looking for a supplier that can meet your requirements you’ve come to the right place.

Here at CardsMadeEasy we pride ourselves on the range of personalized invitations we’re able to offer, with every one of them being made to the highest of standards to ensure your satisfaction. With our help you can be confident in making the right impression with invitations that are sure to stand out from the crowd, so take a look around and you’ll be one step closer to giving yourself the edge that you’re looking for.

When designing a printed brochure some of the features will be similar to those for a printed leaflet. However, although you naturally have more space and layout in a brochure than in a simple A5 flyer, the content will be different in style and tone of voice.

Company personality

This must be the big focus for a brochure. That doesn’t mean to say that in flyer printing you can ignore this factor. Yet whilst designing your brochure it is sensible to ensure your company image is consistent throughout your marketing material and that includes cheap flyers. Reflecting your corporate image in what you offer, the intrinsic details of your product, and the standard, is largely what brochures are all about. Therefore it’s no good stating on your flyer that you offer cut price clothing if your brochure is stating you offer haute couture.

Highest return of investment (ROI)

Before you begin your brochure design, give careful thought to which target of readers are likely to generate the most revenue for your business. If your business offers luxury interior design, then it is better not to deliver to a very low income housing estate. The content of your brochure absolutely must be written in the kind of language your target audience will understand and recognise.

Information detail

With a brochure you can seamlessly weave all sorts of detail about your business into the copy, without direct statement. This doesn’t mean writing reams of long winded copy. Most business owners should be able to succinctly describe what they do in 50-100 words without complex jargon. Try to find room, without over cramming, to print one or two testimonials and you should always have space for images which must be of high quality. Usually on the back cover of your brochure you will let readers know what hours you are open for business. This will accompany all your contact details, including your website address. For a limited company, you should include your registered address too.

Reaction from target market

Desired audience reaction to your brochure is the same with any of your marketing material, including a5 flyers and cheap printing: you want them to contact you. Make sure you do everything possible to generate a response from your target market. Know exactly what the desired response is, such as visiting premises, making a phone call, sending an e-mail and so on. For a printed flyer it may well be entering a competition or responding to a limited offer.

Ask your printer to send you the mock up or draft of your brochure before final sign off for approval and printing. It is at this stage you have the time to ask for amendments, not after it has been printed.

If you need any more tips or advice for brochure design and printing, give me a call and I’ll see if I can help…

Being able to source printed labels can be vital for a whole range of different businesses, but there’s bound to be one thing that dictates the service you actually use—budget. This is particularly the case in the current climate where no-one wants to spend money unnecessarily, but it’s just as important to seek providers that can offer the quality you’re looking for. Quality matters and it’s essential you’re able to convey the right image to consumers, so wouldn’t it be nice if you can get the best of both worlds? Well, now you can, because if you come to us you’ll be able to get quality label printing services at a price you can afford.

Here at CardsMadeEasy we know that budgets are important, particularly in a business setting where it’s essential you’re able to meet targets, and that’s why we offer quality printing at exceptional value for money. We offer a full colour printing services using state of the art technology to ensure superior results, and because you’re in complete control you can be confident in getting the outcome you expect. With such a huge range of options to choose from you’re bound to be left with the custom printed labels that meet your exact requirements, and with prices starting at just £9.99 for 50 you’ve got nothing to lose and everything to gain. So what are you waiting for? If you want quality label printing at a price you can afford make sure to get in touch and see what we can do.

Sending personalized greeting cards can be a fantastic way to show you mean business. It shows customers that you’ve made the effort whilst giving you a professional edge, and it’ll also put you at the forefront of their mind which can in itself be a fantastic boost to your company. You’ll be adding that personal touch to make a great impression for any occasion imaginable, and these days the option of creating greeting cards online makes the whole thing quick, simple and hassle-free.

There are plenty of reasons to produce cards in this way, the first of which being the convenience. Everything can be arranged in just a few clicks of the mouse, with the finished cards being delivered directly to your door. When you come to us you needn’t worry about lack of quality—here at CardsMadeEasy we use a state of the art printing process and top-quality materials to ensure a superior finish, and because you’re in complete control, you’re bound to be happy with the outcome. You can choose everything from the design to the type of material to result in cards that will perfectly meet your expectations, and with a proofing stage being included in the price you’ll always have the final say.

That brings us onto the next benefit—cost. Choosing our online printing service means you won’t have to blow the budget in order to get cards of such quality, with online printing meeting your needs as well as your budget. So, make sure to consider creating greetings cards in this way for quick yet quality results at affordable prices, meeting your every business requirement whilst ensuring you can make the right impression.

Logo design in business flyers is an often neglected slice of the marketing chain which I’ve written about before. The reason I refer back to this subject again is because when a logo is badly designed it’s such a waste of space and funds.

Projecting the right image, when conducting a printed A5 flyer marketing campaign, must be done within a few seconds…before your carefully crafted flyer gets swallowed up whole by the bin.

To avoid this happening and get the reader’s attention, your logo is not insignificant; it can tip the balance and give readers something eye catching to focus on and memorise. Take a look at flyers from other companies and you will see what I mean. After my many years in the printing business, I’ll give you a few quick tips, which I hope you find useful:

• Use blended colours rather than a garish, uncoordinated look
• Lots of decorations will look messy
• Photographs will divert attention
• Using a person will look artificial
• Going ‘silly’ with a pig or a sheep doesn’t impress
• Copying someone else’s idea is not being creative
• A dramatic spread of colour just isn’t cool
• Being neat and focused will reflect reliability
• Something exotic will not look fresh and simple
• The best logo will match all your marketing.

As a busy printer, I see so many logos on different business flyers that give the wrong impression of the company they’re aiming to promote. So often, these companies fail to see that their logo is a serious piece of marketing material.

I hope these tips help because your flyer distribution could be so much more effective if your logo is doing the right job…advertising you.

Be great to hear your comments; let me know what you think…