Offers

Before you even begin to design your leaflet template or a5 flyer what type of paper you are going to use? This usually means considering paper thickness which will determine the quality of the paper.

We printers love to confuse you with lots of funny technical sounding jargon so I thought I’d try and make things easier by explaining. The first thing you will probably hear your printer say is ‘what type of GSM are you looking for?’ It at this point that many go blank; all they wanted was some simple leaflets printed.

GSM isn’t difficult, it’s just a method used to specify how thick the sheet of paper is and to do this printers have to measure its weight in grams per square metre (GSM). It’s quite logical because imagine trying to measure how wide different paper or card is?

I know this doesn’t exactly help you at this point for printing leaflets. To help you:

• a good quality letterhead or compliment slip will be 120gsm
• a quality business card is usually 400gsm
• a postcard is most often 300gsm
• photocopier paper of lower quality is about 80gsm
• a restaurant menu is likely to be 130gsm

You do have to be careful, however, that the weights – and therefore how thick or stiff your paper is – can vary between one printer to another. Although GSM is a fairly good measure of the quality overall, it’s wise to shop around and compare by asking for samples. Take into account factors such as gloss or coating.

So far, so good but you still need to be sure that you choose the right thickness for your particular printing project. An a5 flyer will need a different quality from a formal post card. If you are going to have lots of colour on your printed leaflet then you might want to think about a coated finish such as silk or gloss. However avoid gloss if you want your potential customers to write something on it. Silk and matt papers need to be machine sealed to avoid smudging which is likely to add to cost.

If choosing uncoated paper, it can still be used for full colour leaflets and flyers but the colours tend to be less deep and vibrant. There are lots of brands of paper to choose from so ask your printer to send you samples of these too because reproduction in colour will differ between different types of paper upon which the ink is printed,

To summarise, it is important to consider exactly what you want for your printing needs before you go ahead. Often this comes down to deciding on quality versus cost. If all this still sounds confusing, give me a call or drop me a mail and I’ll help you out. It’s not as difficult as it sounds.

Celebrating our one year anniversary…

…supporting UK charities

http://www.print4links.com/ – see the charity testimonials

http://news.radiojackie.com/2010/10/calling-all-charities-free-quality.html

Neil Forrest, director of CardsMadeEasy.com is passionate about supporting charity. So passionate in fact that he has achieved UK wide acclaim, supporting a wide range of charities for over a year, from November 2010 to November 2011. The above links will show you the charity testimonials that have poured in so far in thanks for the hundreds of pounds worth of printing Neil has donated to each one. Many have received flyers, leaflets, reports and business cards. There is also a link to the local SW London popular radio station, Radio Jackie.

“The current financial climate has seriously affected the level of both corporate and individual charity donations,” comments Neil. “It’s more important than ever to use donations wisely and look for ways of cutting costs.” All charities need printing of some kind, for awareness, fundraising and events; a5 flyers are popular, and the costs can be astronomical. For a smaller charity it can be disastrous. “Offering our services as a printer is one way we hope to offer support to overcome this,” adds Neil.

CardsMadeEasy would be delighted to support your charity with their printing service. Just an acknowledgement, akin to the ‘website provided by’ bit you see on most websites – as a little thumbnail link in your home page. No advertising or banner is being asked for in return.

“As a printer, the best way we can support, is by doing what we do best…printing,” Neil so aptly explains.

Over 50 charities have now joined this offer and more are contacting Neil each week. There is no selling involved and Neil will offer to meet up for a cup of tea if you are in London or have a chat on the telephone.

Please do feel free to make contact with Neil directly by telephone or e-mail…and get your charity receiving hundreds of pounds worth of free printing.

This year we are offering a Special Designer range for you to choose for your Christmas Cards.
We have teamed up with 5 top greeting card designers to offer you some beautiful and original designs.

Choose from our fantastic designer range of Christmas cards below.

Ordering is easy, simply choose the design you want and email us:
the design code (each card has a code underneath it.)
the quantity you want to order
and the message to go inside

Order your Christmas cards from CardsMadeEasy!

This year we are offering a Special Designer range for you to choose for your Christmas Cards.
We have teamed up with 5 top greeting card designers to offer you some beautiful and original designs.

Ordering is easy, simply choose the design you want and email us:
the design code (each card has a code underneath it.)
the quantity you want to order
and the message to go inside

email sales@cardsmadeeasy.com to order or call us if you need help, 0207 566 5090

Seasonal clients
The festive season is always a good time to catch up with clients. Thank them for their custom, and remind them that you’re still available in the year to come. Make cards to compliment your business, add a message inside, and for a professional touch, your logo on the reverse.

A festive family
Keep your family in touch and up-to-date this festive season by making cards with your own photos! Upload a selection of your own images and personalise the cards with a message inside. A great card for far-away family, they’ll be treasured long after the decorations come down.

Prices for Full Colour A5 Greeting Cards and Christmas Cards 210 x 148 mm
(including Envelopes and Printed on both sides)

Prices for Full Colour A6 Greeting Cards and Christmas Cards 148 x 105 mm
(including Envelopes and Printed on both sides)