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In many situations, your business card is frequently the first impression which a potential client has of you or your company. In order for that first impression to be positive, you need to make sure your business card is effective and memorable.
Message
The whole point of a business card is to convey who you are and what you do. Any business card which does not get across this message clearly and concisely will simply be discarded by a potential client.
Quality
Your business card needs to be of high quality in order to impress potential clients. Low quality cards with tattered edges will impress no-one and so will inevitably end up being thrown away.
Image
The type of business card you have should match the image of the business you are in. For example, a business card which is creative in its design would match the image of a graphic designer perfectly. Having a business card which is far removed from the image of your business will only make you look unprofessional.
Contact information
Your business card should provide potential clients with as many ways as possible to contact you. Therefore you really must include voicemail, phone, fax, email, and website information on your business card. If you can’t be contacted, potential clients will simply get in touch with someone else.
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thanks for the nice article. Some very succinct and straight to the point info about business cards – good post. Sometimes “not so” common sense is the best advice